College Papers On Business - Marketing and Advertising - Essays, Term Papers, Custom Termpapers, Research Papers, Book Reports

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64. 10163 Market Segmentation in the UK Soft Drink Industry.

This paper examines market segmentation in the UK soft drink industry. It outlines the development of a questionnaire for senior executives in the industry that would provide the researcher with comprehensive insight into the industry. It reviews the relevant literature and identifies theoretical and practical issues that arise. 7 pgs. Bibliography lists 12 sources.

Pages: 7
Bibliography: 12 source(s) listed
Filename: 10163 Market Segmentation Industry.doc
Price: US$62.65

65. 10379 Wristwatches, Pricing, and the Global Economy: Investigating Modern Dynamic Market Strategies.

This paper investigates the economic forces of the wristwatch in the global market, in respect to the various aspects of global pricing strategies and how these strategies can be applied to the wristwatch. Arguably, the best example for investigating global pricing in wristwatches is the industry leader Swatch, which has become an established brand name worldwide. Indeed, through examining popular brand names such as Swatch, it becomes apparent that pricing strategies do indeed provide a market advantage in a global economy. 40 pgs. Bibliography lists 12 sources.

Pages: 40
Bibliography: 12 source(s) listed
Filename: 10379 Wristwatches Pricing Strategy.doc
Price: US$358.00

66. 10468 Strategic Marketing.

This is a 5-page paper that discusses a strategic marketing plan of a fictitious firm with the aim to enter India's mobile telecommunication market. It uses 3 sources in MLA format. 5 pgs. Bibliography lists 2 sources.

Pages: 5
Bibliography: 2 source(s) listed
Filename: 10468 Strategic Marketing.doc
Price: US$44.75

67. 10473 Marketing Practices: Uk Supermarket.

This four-page undergraduate paper focuses on the differences in marketing practices of a UK supermarket and German superstore. It has been noticed that the supermarkets industry is becoming fiercely competitive and therefore it is important to bring appropriate changes in the marketing strategies to get an edge over the rivals. 4 pgs. Bibliography lists 4 sources.

Pages: 4
Bibliography: 4 source(s) listed
Filename: 10473 Marketing Practices Supermarket.doc
Price: US$35.80

68. 10593 Marketing a Website.

This four-page undergraduate paper is on marketing a website. 4 pgs. No sources listed.

Pages: 4
Bibliography: 0 source(s) listed
Filename: 10593 Marketing a Website.doc
Price: US$35.80

69. 3362 A Comparison of North American and Japanese Advertising.

This paper will briefly compare advertising in Japan and in North America. The focus is the use of women in advertising; but mention will also be made of celebrity spokespersons. Despite obvious differences that are only surface deep, the actual differences between Japanese and North American advertising are not as great as one may be inclined to believe. 5.5 pgs. 4 f/c. 4b.

Pages: 5.5
Bibliography: 4 source(s) listed
Filename: 3362 Advertising Japan US.doc
Price: US$49.22

70. 3374 United Airlines Management History and Analysis.

12 pgs. 17 f/c. 14b.